Shōgatsu: Why the Japanese New Year Starts with Stillness (Not Resolutions)
Americans make resolutions. The Japanese make space.
That difference matters more than you'd think.
What is Shōgatsu?
Shōgatsu (正月) is the Japanese New Year celebration. It's the most important holiday in Japan, spanning the first few days of January.

But here's what makes it different from Western New Year celebrations: it's not about dramatic change or ambitious goals. It's about clearing space physically, mentally, and emotionally so something new can begin.
No "New Year, New You" pressure. Just intentional stillness before the year unfolds.
The Rituals That Matter
Ōsōji: The Great Cleaning
Before the new year begins, Japanese families perform ōsōji—a deep cleaning of the entire home. Not spring cleaning. Not tidying up. A deliberate clearing of the previous year's accumulated dust, clutter, and stagnation.
The idea: you can't welcome what's new if you're still holding last year's mess.
This isn't about perfection. It's about creating physical space that lets you breathe differently when January 1st arrives.
Hatsumode: The First Shrine Visit

On New Year's Day (or within the first few days), millions of Japanese visit a shrine or temple for hatsumode—the first prayer of the year.
You don't ask for specific outcomes. You express gratitude for the past year and set a quiet intention for the one ahead. That's it. No 10-point plan. No metrics. Just a moment of reflection in a place designed for stillness.
Osechi Ryori: Symbolic Foods
Traditional New Year meals feature osechi ryori—carefully prepared dishes with symbolic meanings. Black beans for health. Herring roe for fertility. Sweet chestnuts for prosperity.
Each dish represents a hope, not a demand. You eat slowly. You notice what you're consuming. The meal itself becomes a ritual of intention.
Nengajo: Written Reflections
Japanese send nengajo—New Year's postcards—to friends, family, and colleagues. Not casual texts. Handwritten notes expressing gratitude and well-wishes.
The act of writing slows you down. You have to think about what matters. Who matters. What you want to carry forward and what you're ready to release.
What Americans Get Wrong About New Year
We Americans treat January 1st like a hard reset button.
Gym memberships spike. Planners get filled with ambitious goals. We promise ourselves we'll become different people by February.
Then February arrives. We're still us. The goals fade. We feel like failures.
The Japanese approach recognizes something we forget: change doesn't happen because you decided to be different. It happens because you created space for something new to emerge.
Resolutions are about force. Rituals are about allowing.
The 5-Minute Version
You don't need to adopt every Shōgatsu tradition to benefit from its wisdom.
You just need to create a small, consistent practice that lets you start each day (or week, or month) with intention instead of momentum.
That's where the 5-minute ritual comes in.
What it looks like:
- Light a candle
- Sit for 5 minutes
- Notice your breath
- Set a quiet intention (or don't—just be present)
- Blow out the candle
- Begin your day
No pressure. No performance. Just a moment of stillness before everything else starts demanding your attention.
Try It: Our New Mini-Tin Collection
We created something specifically for people who want to try this practice without committing to a full-size candle.
Starting January 2nd, we're offering mini-tins (1.5 oz) from each of our eight ritual collections. They're small enough to keep on your desk, in your bag, or next to your bed. Each one burns for about 6-10 hours—enough to try the practice for a week or two and see if it sticks.
Eight rituals, eight scents:
- Tranquil Stillness (hinoki, yuzu, white tea)—for quiet beginnings
- Vital Energy (ginger, bergamot, black pepper)—for energy boosts
- Harmony of Heart (jasmine, sandalwood, amber)—for emotional release
- Healing Touch (lavender, chamomile, cedarwood)—for winding down
- Natural Essence (bamboo, green tea, moss)—for grounding
- Floral Garden (cherry blossom, peony, plum)—for celebration
- Seasonal Reflection (fig, maple, spice)—for transitions
- Zen Mind (incense, frankincense, myrrh)—for deep presence
Pick the one that matches what you need right now. Or try a few and see which ritual becomes yours.
They're $8.99 each with free shipping. And because we want you to experience the full version if you love it, every mini-tin comes with 25% off your first full-size candle. (One-time offer, expires 30 days after purchase.)
This isn't a sale. It's an invitation to try something that might actually stick—not because you forced yourself to change, but because you gave yourself space to begin differently.
What "Beginning Differently" Actually Means
The Japanese don't celebrate New Year with fireworks and champagne at midnight. They celebrate with quiet preparation, intentional reflection, and small rituals that mark the transition from one year to the next.
Shōgatsu teaches this: you don't need to become a different person in the new year. You just need to create space for the person you already are to show up more fully.
That's what our candles are for. Not transformation. Not self-improvement. Just 5 minutes of stillness so you can remember what matters before the noise of the day takes over.
Try it in January. See if it changes how you move through the rest of the year.
A Note on Cultural Respect
We're not Japanese. We're an American family business inspired by Caitlyn’s great- grandmother's traditions and our years living in Japan. Barbara made her first Hatsumode at 8 weeks old.
We share these practices with respect for their origins and gratitude for what they've taught us about slowing down, paying attention, and building rituals that matter.
If you want to learn more about authentic Shōgatsu traditions, we recommend exploring Japanese cultural resources or connecting with Japanese communities in your area. We're here to offer high-quality candles that support your own practice, whatever that looks like.